Prointel Offices

Title: Prointel Offices
Location: Madrid, Spain
Office: AGi architects
Authors: Joaquín Pérez-Goicoechea and Nasser B. Abulhasan
Category: Personal Places
Video: Bruno Galán Ruiz
Photos: Miguel de Guzmán

The refurbishment and renovation of Prointel offices, the first independent TV production company founded in Spain in 1970 by Chicho Ibáñez Serrador, has been a creative overhaul which included a corporate identity renewal. The renovation adapts to the current needs of the user while preserving the original spirit founded by Chicho.
The project emphasizes the importance of the patio by continuing the outdoor paving into the interior of the offices, eliminating every opaque wall, in order to maximize the natural light and daily use of the exterior areas.
The main workspace of production is a large open space that welcomes different disciplines to collaborate. On one hand is a wing dedicated for teamwork, on the other end are the technical recording rooms where postproduction is developed. A central staircase wrapped in wood runs from the main entrance and blends into the ceramic tiling of the basement patio. Both the air conditioning and lighting systems have been designed taking into account requirements of energy saving and scene programming for the different configurations of the workspaces.


The project is designed as place in which people can work in a welcoming, comfortable, silent but cozy place. Different ways of working, from the developing of individual tasks to group activities such as brainstormings or client meetings were taken in account when designing the space. In any case, Prointel Offices have been thought as a place with the particular spirit of Chicho Ibáñez Serrador, an island of peace and creativeness.